Campaigns

Direct Mail Savings, Segmentation & Targeting
30% Savings in a DM budget for a city client

In the face of rising paper, fuel and postage costs - along with environmental concerns - the demand for improved direct mail targeting and response rates is now a major business imperative. In fact best practice in the sector is driving the highest levels of spend on DM ever seen.

Lyrica has a set of technologies and strategies to apply to this area that deliver big-business results for small and medium enterprises, across a range of models from consultancy to complete out-sourcing.

By defining and building integrated measurements of performance into the DM process we are able to segment a business and apply sophisticated targeting. With insights gained from performance analysis we devise innovative IT and process developments followed by carefully designed campaigns which have cut costs for a city client by 30% per annum.

For Lyrica segmentation by real-value outcomes is the key - not by DM response rates but by bottom line results. Linking Sales performance & Marketing delivery, with the relevant flags in place, we can deliver segmentation results automatically as campaigns unfold.

With a distinct profile of target segments we are able to pinpoint prospects and prepare campaigns for maximum return. Controlled trials are an essential tool in the development of your response expertise and with in-house IT expertise we can deliver instant feedback to help push campaigns on to new levels.

With the fundamentals in place, Lyrica delivers improved DM effectiveness through: List Selection, Database Management, List Provision, Response Handling, Diversification

Telesales
Telesales offers a rapid and efficient route to market. On the flipside a poorly thought-out campaign can escalate in costs while delivering little value and even damage the brand with the same rapidity.

With 20 years experience in telesales operations from luxury goods to IT and financial services, the Lyrica strategic approach guarantees a tailored solution that optimises ROI.