Strategy

All communications projects, from logos to press-calls, involve a period of thinking and planning at the outset. The strategic approach is to identify a core set of communications messages for the company and then to prescribe a visual policy and a written style and content policy. These policies can then be used to guide and speed up the gestation period for all subsequent projects.

But perhaps the main benefit of this approach is the cumulative effect on prospects of a series of nested and coordinated messages. If the style of writing, font, colour scheme, graphic style and layout and materials have the same feel as and reinforce the written message, then the company is perceived to be thoroughly professional, believable and reliable. In addition, the message is delivered to the prospect both effectively and efficiently.

Lyrica's experience in this field suggests that by improving core communications it is possible to add perceived value to products, services and businesses. This clearly can improve bottom-line performance, improve funding opportunities, attract and retain excellent staff, and provide an element of "bomb-proofing".